February 13, 2017
One of the biggest struggles that restaurant owners face is driving consumers to their door. No matter where you are located, there are so many different options that it’s difficult to stand out from the crowd. You may offer the best service, and the greatest food ever- but how do consumers know that if you can’t get them in your seats?
Valpak offers targeted direct mail marketing services, and lands in 45 million homes across the US. It offers homeowners deals and discounts from national and local brands, advertising anything from dental services to local eateries. As a small business owner, you know the struggle and you know the value of advertising. Perhaps you’ve thought about Valpak, but you’re not sure how it works. If you own a restaurant or café in Venice, Naples, Englewood, Fort Myers, Punta Gorda, Bonita Springs, Cape Coral or Port Charlotte… keep reading.
The Cost
The first thought on every business owners mind is always related to cost. So, how much will it cost if you choose to advertise in Valpak?
Prices will vary, dependent on target customer, print quality, mailing frequency, and promotions. A 20,000-home target is the minimum order, but if you want to go bigger there are price breaks when you aim for 40,000 homes or more.
You may also want to opt for a solo direct mail option. This piece of mail stands alone and is not sent with the Valpak blue envelope.
The Benefits
Aside from the fact that consumers already know there are plenty of coupons,deals and great savings to be found in Valpak’s blue envelope, this advertising can drive old and new customers,to your restaurant. It can also generate traffic to your websiteand online oredering platform, while also targeting individuals who don’t use the internet.
Eating out has always been a treat, and while it is more common: it’s still a treat, as families look for every possible method they can to pinch pennies. Coupons are on the rise, so why wouldn’t consumers turn to Valpak to save further?
Valpak can help you increase brand awareness, showcase a new menu, or highlight a big promotion. You can see sales increases with Valpak.
The Change
With the increase of mobile devices, your information will also be included (with a Valpak digital program) in the mobile app. This means you’re capturing a full range of age groups, and getting the biggest bang for your buck. Valpak’s digital offering reaches over 40 million views every month.
